A transition has been witnessed in influencer marketing from a niche for luxury brands to an effective channel with mass-market appeal in the last decade. Unlike the traditional methods of promotion, influencers today market every product and service with greater reach. There is a queue of brands to market their wares on this most modern of platforms.

Globally, The estimated worth of the influencer market is almost USD 5bn and between now and 2025is expected to grow by 25%. Here in the UAE, for a social media campaign, influencers regularly charge between USD 1,000 and 10,000, with up to USD 50,000 spent by some companies on a single ad.

The influencer market is regulated with license thereby making the companies more confident. Getting a UAE influencer license can be quick and easy with an apt support,

How to Get Your Influencer License in the UAE?

There are few steps to be followed to apply for your social media influencer license.

• Outline your business activities. Every activity that applies to your business should be listed out failing which can lead to fines or even license revocation.
• When starting up as an influencer, ‘Marketing Services Via Social Media’ should be the prime activity. To promote and market their products and services via social media applications, the license gives permission. To attract and retain customers, a plan is prepared along with purchasing an advertising space.
• Choosing a company name is the next step in accordance with naming conventions like, no blasphemous or offensive language, no references to well-known institutions or any abbreviations of your name.

A legal entity like FZE or LLC has to be attached with no resemblance to any other company.

Black Swan will help you with these initial decisions.

Applying For Your Influencer License In Dubai

You can now apply for your influencer or social media license in UAE, with your admin taken care of. A trade license has to be issued by the DED to work in this field, along with approval from the National Media Council (NMC).

Black Swan can manage the entire process for you to ensure smooth running.

We’ll require the following documents to make your trade and NMC license applications on your behalf,

A copy of your signature

A No Objection Certificate from your current employer (if applicable)

Emirates ID photocopy

Passport photocopy

Trade license photocopy (for NMC application)

They can also help you apply for your UAE visa and Emirates ID which involves four stages including a medical fitness test and biometric capturing that usually takes less than a week.

You can also sponsor others such as children, a spouse or domestic staff for their visas being holders of a UAE business license.

How Much Does An Influencer License Cost?

The overhead charges of an influencer license are low.

Cost of license from the Dubai Department of Economic Development (DED) is AED 20,000 to AED 25,000 whereas UAE free zone applications may also include the cost of your visa.